Hes been a featured marketing expert on america online and interviewed by many media outlets both in the us and europe about publicity and promotion, including the wall street journals startup journal, and french channel 5. And if youre looking to hire a book publicist in new york, look no further. Salaries estimates are based on 217 salaries submitted anonymously to glassdoor by publicist employees in new york city, ny. Book publicist scott lorenz offers authors book marketing tips and techniques on his blog the book publicist. Books forward will tailor a campaign for you planning around your upcoming releases, longterm goals, overall brand and budget. Against all odds, just about every book editor, magazine writer and. Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity. Weve pushed books to the new york times bestseller list, made first. When it comes to book promotion, a strategy of just relying on an inhouse book publicist to send out. J public relations new york office is currently accepting applications to fill publicist and senior publicist positions. Her sharply focused, issueoriented, strategic media campaigns, which blend classic media with new media for the widest possible exposure and platform building, have landed authors on the bestseller lists of the wall street journal and new york times. Since our contacts in the media are exceptionally good. J public relations hiring publicist senior publicist in.
Previous experience in book publishing highly preferred. It began running its course in the year 1980 and has boosted the reach of several fiction books, biographies, other nonfiction about parenting, culture, sports, cooking and more. If youre in the market for a book publicist, susan schwartzman is for my money, the only game in town. Freelance publicists doug grad literary agency, inc. Abbeville press, headquartered in new york, is an independent publisher of fine art and illustrated books. An established book publicist provides the competitive edge you need in todays book marketing arena. J public relations hiring publicist senior publicist in new. So, when the new york cabbie cookbook was ready to go to press i had a rather hohum attitude when susan schwartzman first called me. Highly regarded by publishers and authors alike, she has an impressive track record. Once i knew what my inhouse publicist was doing, it was easy to work with my outside publicist to create a list of additional web sites and blogs related to themes relevant to beach plum island. Sherri rosen publicity book promotion new york city. They may not make you a bestseller, but youll sell more copies with them on your side than without. How to find and work with a book publicist jane friedman this past weekend, i had the honor of speaking at the san francisco writers conference.
Were based in park slope and work on literary fiction and popular nonfiction. I decided i could afford those 10 hours and hired her six months ahead of the release time for my new novel. So, when the new york cabbie cookbook was ready to go to press i had a rather hohum. Working with authors to craft and place exclusive essays and book excerpts. Marlena brown, publicist in new york, ny, usa reedsy.
Public relations and book publicity in new york claire. A publicist is a key to a books success in the media. A skilled publicist knows how to negotiate with the media in order to book clients for maximum promotion. About book publicist scott lorenz westwind communications. How much does a publicist make in new york city, ny. Publicis new york formerly the kaplan thaler group, founded in 1997 is an american advertising agency based in new york city. New publicist careers in new york, ny are added daily on.
So if you are a book publicist like me and one of your more irascible. The lowstress way to find your next publicist job opportunity is on simplyhired. Founded in 1977, abbeville has long been a mainstay in the art book publishing world, and is currently making strides into the digital realm with ebooks, ibooks, and many other efriendly formats. The equal night trilogy is a tribute to the extraordinary power of mothers. While attending, i sat in on two sessions focusing. Book marketing expert and book publicist scott lorenz. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. Lorenz has conducted book marketing classes at the learning annex in new york city. Salaries estimates are based on 217 salaries submitted anonymously. Apr 03, 2019 my favorite neighborhood in the world is this is funny because i want to be cool and say paris or johannesburg or something to make me sound more exotic, but in reality, its new yorks.
My favorite neighborhood in the world is this is funny because i want to be cool and say paris or johannesburg or something to make me sound more exotic, but in reality, its new yorks. When it comes to book promotion, a strategy of just relying on an inhouse book publicist to send out press releases or trying social media wont get you very far. Even the best books need people to find out about them first if theyre going to succeed. Weve pushed books to the new york times bestseller list, made firsttime, selfpublished authors famous, and secured meaningful media coverage for publishers and authors. Book publicist scott lorenz of westwind communications also works with authors to uncover interesting angles about them personally and the book itself and will pitch these ideas to the media. Book publicists book pr book publicist book publicity.
Whether you are an author, spokesperson, business owner, or an artist hoping to be discovered. How a book publicist in nyc does money the billfold. The equal night trilogy is a tribute to the extraordinary power of mothers, daughters, wives, and women of the twentyfirst centuryand a reminder that the future depends on the choices we make. Our reach is international, and our influence in the publishing world undeniable. For instance, the inhouse publicist hit up fiction blogs while we contacted parenting sites.
Feb 27, 2020 how much does a publicist make in new york city, ny. Having written four cookbooks, i had, unfortunately, come to expect very little from the efforts of a book publicist. Nyc publicity firm, book promotion agency, national tv. I execute largescale publicity campaigns for hardcover and trade paperback. Your publishing date is coming up, and you want to partner with an experienced team for fullscale book marketing and author publicity.
Book publicist press shop pr is looking for a hardworking and organized publicity assistant to join our team. Whether you are an author, spokesperson, business owner, or an artist hoping to be discovered, connecting with the right people at the right time can offer you opportunities of a lifetime. Reedsy has taken the best industry professionals from the crowded market, and brought them together in a single, simple place. Nov 16, 20 5 reasons a publicist is your books bff. I flew the pair of them to new york only to find that the major network had no idea who we were and certainly was not aware of any appointment for an interview. Smith publicity has offices in new jersey and toronto.
Book publicist scott lorenz offers authors book marketing tips and techniques on his blog the book publicist book publicist scott lorenz offers authors book marketing tips and techniques on his blog. This is where a professional book publicist comes in. Book pr services smith publicity book publicity book. Nov 27, 2007 the most popular publicist in new york. Books forward will tailor a campaign for you planning around your. Alexis not her real name is a 35yearold book publicist in new york. I flew the pair of them to new york only to find that the major network had no idea who we were and.
Jan 09, 2018 alexis not her real name is a 35yearold book publicist in new york. Hes been a featured marketing expert on america online and interviewed by. In the rare case your book promotion misses, we have a prorated refund in store credit. If you were to hire one of the big new yorkbased firms, you would be talking six figures, and you would be getting a lot more than just a publicist it would be a more holistic pr campaign. But how do you get your title in front of people, especially in a crowded market. Veteran book publicist ben bruton has started his own book pr firm specializing in publicity campaigns for literary, general, commercial, and debut fiction, as well as narrative and general nonfiction. New york seasonal jobs viacomcbs senior publicist in new. Sign up today to get free quotes and advice, and begin browsing professional profiles immediately. Of course, a publicist will never be able to guarantee any sort of coverage. As with any other marketing channel, there is no guarantee of success in book publicity. Book publishers in new york book publishing directory. Thanks to book publicist claire mckinney for this guest post. Roberta gately, lipstick in afghanistan catherine goldstein.
Veteran book publicist ben bruton has started his own book pr firm specializing in publicity campaigns for literary, general, commercial, and debut fiction, as well as narrative and general nonfiction, including history, biography, memoir, and pop culture. Glassdoor lets you search all open publicist jobs in new york, ny. So if you are a book publicist like me and one of your more irascible authors is quoted in new york magazine basically saying that publicists are worthless, close your eyes, count to 10, and remember that you have the power and the skill set to go out there and brave a new frontier of media. Tucker about her new book, sky of water, the final installment of her equal night trilogy. Book promotion kindle book promotion, kindle free book. The publicists listed below are all battlehardened, experienced publicists who have the contacts and the knowhow to get your book noticed. Press shop pr is looking for a hardworking and organized publicity assistant to join our team. I execute largescale publicity campaigns for hardcover and trade paperback original adult title, securing national, regional, and local media and interviews, as. Susan schwartzman is the best friend an author can have. Apply to publicist, senior publicist, account executive and more. Jul 22, 2018 a publicist is a key to a book s success in the media. So if you are a book publicist like me and one of your more irascible authors is quoted in new york. Even if your publicist is able to get you coverage in the new york times, that might lead to a few sales only. The book publicist book publicist scott lorenz offers.
I once hired a publicist who promised to book a couple of authors on national tv shows. Oct 09, 2018 i once hired a publicist who promised to book a couple of authors on national tv shows. Anything from the release of a new book or film, to the opening of a unique business can have. Can an independent publicist help you maximize your books success. While attending, i sat in on two sessions focusing on book publicity, with panelists penny sansevieri, andrea dunlop and natalie obando all publicists or marketing consultants. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors. Founded in 1977, abbeville has long been a mainstay in the art book publishing world, and is currently. New york city also houses jane wesmans pr firm known as jane wesman public relations, inc. Dec 09, 2019 annie jennings has worked with numerous major publishers from new york to san francisco, popular celebrities and icons, highly credentialed authors and experts, prestigious organizations such as the learning annex in nyc and new life expo in nyc. Anything from the release of a new book or film, to the opening of a unique business can have media potential. Jan 02, 2016 if you were to hire one of the big new yorkbased firms, you would be talking six figures, and you would be getting a lot more than just a publicist it would be a more holistic pr campaign that includes marketing, messaging, and more. Our creative publicity and digital marketing campaigns have helped authors.